Find A Force Can Increase Your Applicant Count Within One Month.

There is a good chance your department or agency is struggling to recruit new officers.  Your traditional recruiting methods of showing up at job fairs, running radio spots, and putting up billboards aren’t pulling the numbers they have in the past.  We understand there are some outside forces affecting your staffing numbers that seem out of your control. Still, we also need to admit your recruiting strategies are outdated and non-traditional compared to corporate America and most other markets.

Job seekers are now finicky.  They require a lot more hand-holding, and they expect their opportunities to be found on search engines, and social media sites and presented on a modern, mobile-friendly website.   They need the process to be easy, the response rate fast, and the opportunities to line up with their wage expectations, healthy culture, and forward-thinking vision. 

The good news first. 

All of these things are attainable and in your control.  There is nothing holding your department back from improving the user experience, outranking your competitors in search engines, building a friendly mobile website, and defining and spelling out the values within your department or agency.   However, it requires forward thinking and an uncomfortable transition. At some point, and that point is now, your department or agency will need to step out on that ledge and let the viral nature of the Internet assist you with your staffing.

Find A Force is one of the first companies to take on the recruiting crisis in law enforcement.  Our founder has more than two decades of experience in digital recruiting, internet marketing, search engine optimization, branding, messaging, and website services.  Mark Cyphers, the CEO and Founder of Find A Force is also the Founder and CEO of DC Web Designers, a high-end website design and digital marketing firm located in our nation’s capital.  In the past 18 months, Mark has transitioned to full-time status, helping police departments and law enforcement agencies attract, engage, and hire new officers.  He is applying very effective strategies that have worked for his corporate America clients and using them with law enforcement, and it is working, very well. 

However, as with most changes in business, there come some bumps in the road.  Most of these bumps are self-inflicted and arise from poor decision-making, not poor recruiting strategies.  For instance, most police departments immediately go out and make an expensive recruiting video in hopes it is the solution to their staffing woes.  This is not the case.  In fact, a recruiting video is about the third or fourth thing you should be doing when transitioning to digital recruiting.  The videos look great and tell a compelling story, but no one is there to watch them.  Very few potential candidates make it to your social media and websites because they aren’t optimized, advertised, mobile-friendly, and modern.   They get watched by friends and family, and some social media followers, not the job seekers you are trying to attract.

Your department’s first few recruiting objectives should be to build value within the department’s brand, optimize your content so you appear high in the search engines, and advertise your open career opportunities to job seekers using search engines and social media platforms. 

So how do you do this?  On its face, it is rather simple.  You actively get your career opportunities in front of potential candidates seeking law enforcement positions.  Find A Force can achieve this within 2 weeks, and your police department or law enforcement agency can see an increase in applicants within the first month, in most circumstances, a 50% to 300% increase in applications. 

We call this our Immediate Impact Recruiting Platform and would love the opportunity to share some of our existing data, have you speak with some of our clients, and witness for yourself, the success this campaign is having for our clients.

Reach out today and start seeing an increase in applications by the end of the month.  Contact us at info@findaforce.com or fill out our inquiry form below. Someone will contact you within 24 hours.