Digital Marketing

digital marketing
for police departments

Digital Marketing efforts will reach and drive more candidates to your job opportunities.

In recruiting efforts, especially for law enforcement, it is important to expand your reach beyond your traditional users and visitors. A crucial aspect to recruiting is to make certain the opportunities you have to offer are seen by as many potential candidates as possible. Find A Force offers a variety of effective digital marketing initiatives that will increase traffic, improve the quality of your candidates, and drive leads to your website and social media platforms.

Typically we use a multi-faceted approach that combines search engine optimization (SEO), pay per click, content, social media, and email marketing. Casting a wide net to audiences that wouldn’t normally run across your recruitment efforts is key.  By using various marketing mediums and ranking high within the search engines, you can improve your reach to find more candidates.

 Digital Marketing Offerings:
  • Search Engine Optimization
  • Content Marketing (Press Releases, Articles, Posts)
  • Pay Per Click (PPC) Marketing & Advertising
  • Email Marketing
  • Social Media Marketing

Not Enough Candidates?

78% of agencies are having difficulties recruiting qualified candidates.


Looking for New Recruiting Methods?

75% of agencies claim recruiting is more difficult than 5 years ago.


Police Recruiting More Difficult

changing the rules for new candidates?

50% of agencies are having to change policies to increase candidate pool.


Police changing policies to fill positions

Corporate America Uses Digital Marketing to Recruit Good Candidates, Your Police Department Should Do the Same.

Recruitment marketing is not a new thing.  Corporate America has been marketing their open positions and organizations for more than a decade now.  With the right platform in place and proper training, your department can be leveraging the power of digital marketing to recruit candidates traditional methods can’t reach.

digital marketing Services


Find A Force will optimize your website and job opportunities to improve your search engine result rankings.

social media

Utilize strategic Social Media Marketing strategies to position your job opportunities and important information.

pay per click

Supplement organic SEO with PPC Marketing. Get to the top of Google and see an immediate impact on your website traffic.

content marketing

Leverage your content by repurposing it across your entire digital presence (website, social media, articles, job openings, etc.).  

email marketing

Keep your recruiting funnel active by including Email Marketing to your recruiting initiatives.


Train your PIOs and recruiters on digital marketing strategies to keep costs down and recruiting efforts effective.

Learn More About Find A Force Police Recruiting and Training Services